Johnathan Grzybowski has figured out how to make a subscription work for him, where he can focus on that one thing, rather than standard agency where you go out and get customers. This model doesn't work for everyone, but this was Johnathan found worked for him. The constant meetings, the travel, the shaking hands and kissing babies became exhausting. This is what lead Johnathan to creating Penji. A subscription based design company, that charges clients monthly for unlimited design work.
Derek Champagne interviews Johnathan Grzybowski. Johnathan is the co-founder of Penji, a dependable on-demand design service that helps marketing teams receive unlimited custom design at a flat monthly cost. His goal is to empower the next generation of designers through education and community building.
Johnathan is also the producer and host of The Blind Entrepreneur Podcast featuring interviews with entrepreneurs, CEO’s, and business professionals to empower those who may be temporally blind in business by guiding their business to profitability.
Learn more at Penji.co
Marketing at it's core, is starting conversation. If you are looking to start a podcast, the first thing you need to do is to define who your target listener is going to be. As with any marketing, that is key. You have to know who you are talking to, so that you can focus information around it.
Keep in mind that a podcast is not a place to sell, its a place to introduce yourself. After that, if you they want more information on how you can help them, direct them where to get more information. Look at it as "Serve, serve, serve, then ASK". Serving first, then asking for the business.
Having structure to do what matters takes you stepping back, using tools, assessments, accountability, self-awareness, and maybe even putting it into a system.
Steve Dorff is an American Songwriter, who is known for many hits such as the song "I'll cross my heart", featured in the movie Pure Country. Steve explains that the song took 20 years to write, because the inspiration for his songs come from life experiences. The 12 minutes he takes to actually write the song, come from the previous 20 years of life experience.
Sean Keith is the Co-Founder and Partner of Keith, Miller, Butler, Schneider, & Pawlik PLLC. Sean explains that he is a task master at times, who has to make difficult decisions. As a leader you have to have the tough conversations, make tough decisions, and have the confrontations. Many people are scared of the confrontation part. You, as a leader, have to be willing to have confrontations, which do not always equate to screaming or yelling, but can lead to helping people to look at themselves and see where they need to improve or change to get back on track.
Derek Champagne interviews Shannon Adkins.
Shannon Adkins is a thought leader and CEO at Future State, a woman-owned, employee-owned consulting company with a triple bottom line where people get to be themselves. They treat their clients as the smartest person in the room, making them feel cared for and collaborated with
on every step of the way. Their clients include Fortune 100, non-profits and start ups alike, and they are known for their people first approach to all that they do and for being purpose-led.
As an undergraduate English major, Shannon thought she was going to be a women’s rights lawyer, and then the dot com boom hit. She started working for a small company, Tech Prose, a company full of wacky women with magical powers who were not playing by the rules, as the young and hungry professional bringing the company online. She was brought on to start the web division at the company, and would do so successfully before moving on to join national web consultancy Think New Ideas in 1997.
After years of working for startups, tech companies, and in corporate America, getting her MBA, and starting a family she decided she wanted to work somewhere where she could be fully expressed as a mom, a volunteer, and a badass business woman. So she went back to TechProse and helped revive the company, which had been sold to the employees and was in need of a turnaround. The changes led to a doubling in revenue in 24 months, new offerings, new clients in new industries, new teams and leaders and a new name, Future State. In 2015 she became the CEO and made sure to continue to grow in evolve, officially making it a B-Corp.
Learn more at futurestate.com
Creating a second income stream can help you supplement the bills, your planned trips, put extra money aside for your kids college fund, or anything else that you need. Matt explains why creating that 2nd income stream is helpful, and how his franchise business can help you do that.
Everyone is trying to sell the "magic bullet" funnel that will generate massive amounts of sales. The truth is, there is no magic bullet. There is however, something strategic behind building a funnel. There are 4 key parts to a funnel, to help build a relationship with the client, in hopes that there will be trust built, and an exchange of value completed. Kavit explains the 4 key parts of a sales funnel.
How do you share you vision with your team? Keeping the vision of the company is important to keep everyone on the same page, with the same focus, building a up a culture of progress and success. In this episode of the BLS Minute, Jeff gives some great examples of what he and his team do to keep that vision fresh.